MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Mainstream TV Networks vs Digital Providers: The Evolution of Competition and the Emergence of New Content, within the Context of Global Content Consumption and Ongoing Competition

Linear broadcasts have long been recognized as established television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and

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